What is Image Optimisation?

Image Optimization:

When we talk about Image Optimisation some thinks of optimizing it according to its size i.e. bytes. some think about giving and alt tag and title tag to the image while others think as giving attributes to an image on your computer like its Name, Tags, Author, etc.

Let's Talk about it in detail here.

Types of Image Optimization:


  • Optimizing an Image for web

  • Optimizing an Image with Alt Attributes

  • Optimizing an Image on Your System.

Optimizing an Image for Web:

In this process of optimizing an image, the image is made smaller in size, i.e its size in bytes is decreased with the help of a tool or in photoshop. Optimizing an image in Photoshop is very easy, just open an image in Photoshop and then go to file menu and select save for web option.

Image optimization for web


From that option, you can decrease the size of the image as much as you want, but it is advised to decrease it to such a level in which the image is properly visible without its pixels being pixelated. Anyway photoshop does it automatically but if you want to decrease it much you can do it. thw photo of that pop up is given below.

Image optimization for web



There are two main Benefits of it;
1. If the image is of less size then it will not make the website too heavy to load and so the website takes less time in loading.
2. If you are making your own images or you are a photographer and you don't want your images to be stolen then also this helps, as your image is of fewer bytes and hence if someone copies your image then that image will not be useful to them as when they will zoom that image it will be pixelated and the quality looks degraded.

Optimizing an Image with Alt Attributes:

In this process of Optimizing an image here means when you have already optimized your image for the web and now you are using it on your website, here you provide HTML Alt Attributes to the image.
The points to remember while doing this,
Image optimization for SEO
  1. Image must be relevant to the content or the topic.
  2. Alt tag, Alt stands for alternate and alt tag is the most important image optimization factor. The text written in alt tag is shown in the place where the image is not shown or it is taking to long to be loaded, The Google Crawler does not read the image and that's why alt tag is most important as it tells Google our image is about what.
  3. Title tags should be used when linking your image as the image should not be directly linked but the title should be linked, the title should be eye-catching and relevant.




Optimizing an Image on Your System.

Optimizing an image your system means giving properties to the image on your PC. otherwise, the rest of the optimization is also done on PC only but this means Optimizing an image on your PC before uploading it online and after saving it for the web.
In this Optimization process, we take these things into consideration.

Image optimization on your pc

These are the things as shown in the image above like:
Title,
Subject,
Rating,
tags,
Comments,
Authors, etc.

     These are things which should be filled in the blank fields with relevant and targeted words.
This window pops up after you right click on your image and go to properties and then when a pop up opens go to the details menu and you will see this blanks to be filled.
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